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The Wagner

Project type

Branding

Date

September-December 2022

Location

Philadelphia, PA

This project involved a fictional rebrand of The Wagner Free Institute of Science, a Victorian Era museum in Philadelphia. The historic institute contains taxidermy, fossils, and other natural specimens. The museum also hosts lectures and other educational events. In my rebrand, I wanted to capture the intersection between the museum's Victorian roots and refined modern design. I chose to work with a lot of natural imagery and a limited color palette inspired by the museum's exhibits.

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